This week, I’ve had the good fortune of not one, but two books being gifted to me – my favourite kind of presents. My boyrfriend, who’s doing a course in psychology, gave me these because he thought that I’d enjoy them. Both books were authored by the same person, Malcolm Gladwell. And believe me, it changed the way I look at things in life. They really open up your conscious brain to a whole bunch of unlocked doors and make you realize a lot of things you weren’t even aware of about yourself.
The first book, and my personal favourite of the two, was called “Blink : The Power of Thinking Without Thinking”. The entire book is about his research and psychological study on the adaptive unconscious – basically, mental processes that happen automatically and instantaneously without our recognizing it, based on little to no information that help us make surprisingly accurate snap judgments. It isn’t one-sided, however – while it celebrates the strength, accuracy, and uniformity of the unconscious mind, it also elaborates on its pitfalls such as its effects on stereotypes.
“Blink” concentrates on the fundamental concept of “thin-slicing” – our ability to take out the most important or relevant details from a small and narrow window of experience or information provided. He uses examples from art, music, sales and shows us how our ability to thin-slice can be corrupted by stereotypes.
The next book is called “The Tipping Point : How Little Things Can Make a Big Difference”. This one’s a bit different. It’s all about strange and mystifying sociological processes that take place in everyday life. In “The Tipping Point“, the author tries to put across his idea of the ‘3 Rules of Epidemics’. In other words, the three things that can cause something to become a social epidemic – The Law of the Few, The Stickiness Factor and the Power of Context.
Both these books are amazing reads, and worth spending your weekend on – and your pocket money. You’ll never think about yourself and the world around you in quite the same way again. Malcolm Gladwell is one of the contemporary world’s most prized thinkers, and is something of a genius when it comes to looking at things in a way never thought of before.
That’s all for now; I hope you guys will love these books as much as I did! You can always contact me if you want me to review a specific book for you on my blog.
Deliya x 🙂